Why Pakistan is the Next Big Travel Destination: Discover Its Untold Wonders

Fairy Meadows | Photo by Tourism Secretariat GB

Pakistan, often called the ‘Land of Pure,’ is an untapped treasure for travelers. From the snow-capped peaks of the north to the golden deserts of the south, the country offers a variety of
landscapes, cultures, and experiences. With a growing focus on tourism, Pakistan is gradually becoming a must-visit destination for adventurers, nature lovers, and history enthusiasts alike.

Cherry blossom in Hunza valley | Photo by Tariq Sulemani / iStock

The Rise of Tourism in Pakistan

In recent years, Pakistan’s tourism industry has witnessed a remarkable surge. The government has actively promoted the country’s scenic beauty, rich history, and vibrant culture. Improved security conditions, visa-friendly policies, and infrastructural development have further fueled this growth. International travel platforms have also taken notice. In 2025, CNN Travel recognized Gilgit-Baltistan as one of the top 25 destinations to visit, highlighting its breathtaking landscapes and challenging trekking opportunities (Dawn). Additionally, Pakistan’s tourism infrastructure continues to advance, with projects like the newly inaugurated Gwadar International Airport, which aims to enhance accessibility and boost regional tourism (AP News).

Furthermore, the Financial Times included Pakistan in its "50 Destinations to Take in 2025," citing the country's appeal to trekking enthusiasts and its stunning northern landscapes (Financial Times). Pakistan also made a significant impact at ITB Berlin 2025, the world's leading travel trade show, where it showcased its diverse tourism offerings and reinforced its commitment to international tourism growth (Pakistan Information Department).

Tourists gather in streets of Murree, Pakistan. Photo by Musab Sherjan.

The Natural Beauty of Pakistan

One of Pakistan’s biggest attractions is its breathtaking natural beauty. The country is home to some of the highest peaks in the world, including K2, the second-highest mountain globally. The northern regions, such as Hunza, Skardu, and Fairy Meadows, are renowned for their mesmerizing landscapes, glacial lakes, and thrilling trekking trails.

For those who seek adventure, the Deosai National Park, known as the ‘Land of Giants,’ offers a unique experience with its vast plains and diverse wildlife. Meanwhile, the Swat Valley, often called the ‘Switzerland of Pakistan,’ boasts lush green meadows, rivers, and ancient Buddhist relics.

Attabad Lake | Photo by Skazzjy

A Rich Cultural Tapestry

Pakistan’s cultural diversity is another compelling reason to explore the country. Each region presents a unique blend of traditions, languages, and cuisines. Lahore, the cultural capital, is famous for its Mughal-era landmarks, such as the Badshahi Mosque and Lahore Fort. The city’s bustling food streets serve local delights like Nihari, Paye, and Gol Gappay.

Karachi, the largest city, is a melting pot of cultures, offering everything from colonial architecture to serene beaches. Peshawar, one of the oldest cities in South Asia, takes visitors on a journey back in time with its historic bazaars and traditional Pashtun hospitality.

Badshahi Mosque | Photo Credit: Selcuk Oner

A Journey Through History

Pakistan is home to some of the most significant historical sites in the world. The ancient city of Mohenjo-Daro, a UNESCO World Heritage Site, dates back to the Indus Valley Civilization and offers a glimpse into one of the world’s earliest urban settlements. Similarly, the Gandhara civilization left behind remarkable Buddhist ruins in Taxila, attracting scholars and history buffs.

Religious tourism is also thriving in Pakistan. The Kartarpur Corridor, opened in 2019, allows Sikh pilgrims to visit the Gurdwara Darbar Sahib, one of their holiest sites. Additionally, the country is home to historic Sufi shrines and Hindu temples that attract visitors from across the globe.

Mohenjo-Daro ruins | Photo by Sergey Strelkov

Adventure and Outdoor Activities

For thrill-seekers, Pakistan is an adventure paradise. The country offers a range of activities, from trekking and mountaineering to white-water rafting and paragliding.

Skardu and Gilgit are famous among trekkers for their breathtaking trails leading to K2 Base Camp, Nanga Parbat, and the Fairy Meadows. If you are planning a trip to this stunning region, check out our detailed guide on How to Plan Your Journey to Gilgit Baltistan.

Shandur Pass, known as the ‘Roof of the World,’ hosts an annual polo festival that captivates tourists with its stunning backdrop and intense matches.

K2 Base Camp

Moreover, Pakistan’s coastline, stretching along the Arabian Sea, is gaining attention for its untapped potential in water sports. Gwadar and Kund Malir Beach are emerging as prime spots for boating, fishing, and scuba diving.

Kund Malir Beach in Balochistan | Photo by Arsalan Raza

Culinary Delights of Pakistan

No journey through Pakistan is complete without indulging in its diverse and flavorful cuisine. Each region offers distinct flavors and cooking styles. Punjab is famous for its rich and spicy dishes like Butter Chicken and Biryani. In contrast, Sindhi cuisine features Sindhi Biryani and Saag with Makki Roti.

In Khyber Pakhtunkhwa, Chapli Kebab and Peshawari Karahi are local favorites, while Balochi-Sajji, a whole lamb slow-roasted to perfection, is a must-try delicacy. Pakistani street food is also a delight, with items like Samosas, Dahi Bhallay, and Bun Kababs being widely popular.

Pakistan’s rich and diverse cuisines

Challenges and the Way Forward

Despite its immense tourism potential, Pakistan still faces several challenges. Infrastructure development, environmental conservation, and responsible tourism practices are crucial areas that require improvement. Furthermore, better connectivity, well-maintained roads, and reliable hospitality services are essential to making Pakistan a global travel hub.

However, efforts are being made to address these issues. The government is investing in new roads, airports, and digital platforms to promote tourism. The rise of travel vloggers and social media influencers is also helping change perceptions and attract international travelers. Additionally, major sporting events, such as Pakistan’s hosting of international cricket tournaments in 2025, are expected to strengthen its global image and tourism prospects.

Final Thoughts

Pakistan’s travel and tourism industry is on an upward trajectory, offering an unparalleled mix of adventure, history, culture, and hospitality. Whether it’s the mighty peaks of the north, the ancient ruins, or the warm smiles of its people, Pakistan has something for every traveler. As the world gradually discovers its hidden gems, Pakistan stands ready to welcome tourists with open arms and unmatched beauty.

With the right policies, infrastructure, and responsible tourism initiatives, Pakistan has the potential to become one of the top travel destinations in the world. So, if you’re looking for an unforgettable travel experience, Pakistan awaits!